A rising K-pop festival is officially coming to Australia.

APPLEWOOD, one of Asia’s most trusted global concert promoters, has announced that 안녕, MELBOURNE (“Hello Melbourne”) will take place on March 14 at Flemington Racecourse in Melbourne.

APPLEWOOD — who have worked with global superstars including BLACKPINK, SEVENTEEN, ENHYPEN, BAEKHYUN, LE SSERAFIM, GFRIEND and G-DRAGON — will partner with Australia’s leading festival promoter, Untitled Group, to bring this landmark event to life.

Produced by the team behind iconic Australian festivals such as Beyond The Valley and Wildlands, 안녕, MELBOURNE will showcase APPLEWOOD’s internationally renowned production capabilities to Australian audiences for the first time.