Building A Brand To Believe In
A one-off session with Kindacool & No Time founder Josh Threapleton & Vogel (FL DJ Academy)
TikTok drives 51% of Gen Z music discovery, but only 19% of those listeners go looking for more. Exposure is cheap. Connection isn't. This is a session about how the best brands, artists and athletes in the world build something people actually believe in, and how you apply that to your project, your alias, your party or your career.
From leading sport and entertainment brands to athletes, to the dancefloor; the magic of making people feel a real connection. Built for aspiring artists, marketers and promoters.
ABOUT JOSH
Josh has worked on brand strategy for leading sport and entertainment brands as well as athletes. Starting with the Brisbane Heat before moving to Gemba, one of sport and entertainment's leading consultancies, working across the NRL, AFL, Cricket Australia, Nike, Coca-Cola, Powerade and esports.
He then joined Cricket Australia as Marketing Lead, implementing strategic work and leading a campaign that helped the Big Bash League return to 1m+ attendees.
He now channels that experience into growing dance culture in Queensland, starting No Tomorrow — 20,000 guests, 150+ artists, and a platform for the growth of Australian talent. Kindacool continues to progress the scene through events and consulting work across music and culture.
ABOUT VOGEL
14 years in the game and one of the most respected figures in the Queensland scene. Vogel has performed at Lost Paradise, Taste Club and No Tomorrow, supporting the likes of Denis Sulta, Gerd Janson, Dusky and DJ Boring.
Beyond his DJ career, he has committed to building a pathway for aspiring DJs across South-East QLD through FL DJ Academy and Front Left Project, and gives back through his 24-hour charity event, Night Service. With 200+ DJs taught and regular student showcases, Vogel brings rare insight into what it takes to progress as an artist — and stands as one of Queensland's most respected scene members for not just taking, but contributing.
WHAT TO EXPECT
6:00pm — Networking, drinks & bites on arrival
6:30pm — Presentation: Building A Brand To Believe In
7:15pm — Q&A with Vogel & Josh
7:30pm — Open Q&A + hands-on with your brand
8:00pm — Wind down with drinks & DJ sets — Bobbysoy & Tuscoops
This is a special session with a small number of tickets available.
Venue Details