Overview 

Creating stories or content that represents your brand values can drive interest among new audiences and strengthen connections with existing customers and employees. 

In this workshop you will learn the power of storytelling in bringing context and meaning to your business, how you can build your brand, better articulate your story, and differentiate your business from competitors. 

We will consider how purposeful storytelling and integrated marketing communications can entertain, inform, and persuade your audience, amplifying your impact and growing your business. 

Main topics covered 

• Brand storytelling and what makes an impactful story 
• The role of storytelling in driving growth and customer loyalty 
• Finding the right balance between your commercial objectives and audience-centric communications 
• Practical steps to building your business brand and articulate your story 
• The essentials of integrated marketing communications 

Who it's for 

This session is suitable for all small business owners and employees involved in marketing activities. 

About the presenter 

ECU is ranked Australia's top public university for 'Business and Management' in quality of educational experience, teaching quality, skill development, and student support. With course content developed in consultation with industry groups and the latest theory with hands-on, practical experiences it a great option to build your professional skills and knowledge. 

This workshop is delivered by the Small Business Development Corporation, in partnership with the City of Cockburn.